Three ways to create a gray effect on website images

img {
-webkit-filter: grayscale(1); /* Webkit */
filter: gray; /* IE6-9 */
filter: grayscale(1); /* W3C */
}

var imgObj = document.getElementById('js-image');
function gray(imgObj) {
var canvas = document.createElement('canvas');
var canvasContext = canvas.getContext('2d');
var imgW = imgObj.width;
var imgH = imgObj.height;
canvas.width = imgW;
canvas.height = imgH;
canvasContext.drawImage(imgObj, 0, 0);
var imgPixels = canvasContext.getImageData(0, 0, imgW, imgH);
for(var y = 0; y < imgPixels.height; y++){
for(var x = 0; x < imgPixels.width; x++){
var i = (y * 4) * imgPixels.width + x * 4;
var avg = (imgPixels.data[i] + imgPixels.data[i + 1] + imgPixels.data[i + 2]) / 3;
imgPixels.data[i] = avg;
imgPixels.data[i + 1] = avg;
imgPixels.data[i + 2] = avg;
}
}
canvasContext.putImageData(imgPixels, 0, 0, 0, 0, imgPixels.width, imgPixels.height);
return canvas.toDataURL();
}
imgObj.src = gray(imgObj);

<svg xmlns="http://www.w3.org/2000/svg">
<filter id="grayscale">
<feColorMatrix type="matrix" values="0.3333 0.3333 0.3333 0 0 0.3333 0.3333 0.3333 0 0 0.3333 0.3333 0.3333 0 0 0 0 0 1 0"/>
</filter>
</svg>

img {
filter: url('img/gray.svg#grayscale');
}

img {
filter: url('url("data:image/svg+xml;utf8,<svg%20xmlns='http://www.w3.org/2000/svg'><filter%20id='grayscale'><feColorMatrix%20type='matrix'%20values='0.3333%200.3333%200.3333%200.3333%200%200%200.3333%200.3333%200.3333%200.3333%200%200%200%200%200%200%201%200'/></filter></svg>#grayscale");')
}

img {
-webkit-filter: grayscale(100%);
-webkit-filter: grayscale(1);
filter: grayscale(100%);
filter: url('../img/gray.svg#grayscale');
filter: gray;
}

.no-js img {
-webkit-filter: grayscale(100%);
-webkit-filter: grayscale(1);
filter: grayscale(100%);
filter: url('../img/gray.svg#grayscale');
filter: gray;
}